Get acquainted with the project and what the work flow will look like.
Set agency members and agency name

Product Prospectus

Advertising Agency Steps (and more)

AGENCY Rubric

AGENCY Planning Form

Costs of Advertising 

AGENCY ppt Deck

Day 2 - Consider items you will need for the campaign and how they will be acquired or accomplished:
  • Group Brainstorm session
  • Slogan / Jingle
  • Product container (box etc)
  • Social media ads - Use Canva, Adobe Spark, others?
  • Video Ad - must included two column script
  • Audio Ad - must be scripted
  • Magazine Ad
  • Billboard Ad
  • Other

 Day 3 - Joint Trello to help you organize the project
  • Assign all agency members tasks on Trello
  • As a group - perform a SWOT analysis
  • Begin to design the aspect of the campaign you are responsible for. Remember to stay consistent with your agencies plans.
  • Investigate Canva, Adobe Spark and Lucidpress as apps for creating items. (L-Press is collaborative)
Day 4 - Begin creative process
  • Make sure everyone keeps Trello updated
  • Constantly confer with each other to make sure elements of the campaign remain the same
  • ​Boxes & Power Ps
  • SWOT Slide (copy) (everyone must do one)
  • Break into agencies - Make sure everyone has work to do 
  • Begin creative process​

Include camera shot abbreviations for visuals. / Use upper case and bold for descriptive info. 

Presentation Prep


Production Aides
CLASS FLOW
Picture
Click here to edit.
Agency info at top right / double spaced / Bold for speakers / Parentheses for SFX and descriptions 

Media Buying

Seventeen Magazine Media Kit
​National Advertising Costs by Media
On Line Advertising Costs