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AGency - Advertising simulation

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Get acquainted with the project and what the work flow will look like.
Set agency members and agency name
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Product Prospectus

Advertising Agency Steps (and more)

AGENCY Rubric

AGENCY Planning Form

Costs of Advertising 

AGENCY ppt Deck


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Day 2 - Consider items you will need for the campaign and how they will be acquired or accomplished:
  • Group Brainstorm session
  • Slogan / Jingle
  • Product container (box etc)
  • Social media ads - Use Canva, Adobe Spark, others?
  • Video Ad - must included two column script
  • Audio Ad - must be scripted
  • Magazine Ad
  • Billboard Ad
  • Other

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 Day 3 - Joint Trello to help you organize the project

  • Assign all agency members tasks on Trello
  • As a group - perform a SWOT analysis
  • Begin to design the aspect of the campaign you are responsible for. Remember to stay consistent with your agencies plans.
  • Investigate Canva, Adobe Spark and Lucidpress as apps for creating items. (L-Press is collaborative)

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Day 4 - Begin creative process
  • Make sure everyone keeps Trello updated
  • Constantly confer with each other to make sure elements of the campaign remain the same
  • ​Boxes & Power Ps
  • SWOT Slide (copy) (everyone must do one)
  • Break into agencies - Make sure everyone has work to do 
  • Begin creative process​

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Include camera shot abbreviations for visuals. / Use upper case and bold for descriptive info. 
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Presentation Prep


  • Advertising Vocabulary
  • AGENCY Presentation Procedure
  • ​AGENCY Presentation Checklist
  • AGENCY Market Research Reporting
  • ​Deeper Market Research
  • ​Insert all info into your P-Point 
Production Aides
  • Presentation templates / Prezi​ / G-Slides
  • Sample Media Planning Presentation
  •  Script formats
  • Complete  box art for printing
  • Close - Update Trello
  • Advertising prospectus for the simulation
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CLASS FLOW
  • Advertising campaign simulation notes
  • Spokesperson / Spokesthing Quest​​
  • Discuss the work flow of an advertising campaign
  • ​Observe a real agency in action
  • Top global brands​
  • Canva / Adobe  Spark / LucidPress​
  • AC Press Article ​
  • Advertising prospectus for the simulation
  • ​Ad Men video​
  • SWOT Slide (copy)
  • ​Ad Age's Top 15 Campaigns​
  • Media Buying fo
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Click here to edit.

Agency info at top right / double spaced / Bold for speakers / Parentheses for SFX and descriptions 

Media Buying

Seventeen Magazine Media Kit
​National Advertising Costs by Media

On Line Advertising Costs
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      • Audio Recording & Editing
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    • Vintage Video Project >
      • Blues, Soul and Gospel
      • Classical Music
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    • Micro Documentary
    • Hawk Tawk Intro Video #1
    • Podcasting 101
    • Lighting
    • Public Service Announcement
    • Stop Motion & Animation
    • Reporter for a Week
    • Advertising >
      • AGENCY - Adv Simulation
      • Advertising Resource Page
  • Web-App Media
  • Film History & Genre Study
    • Why Study Film?
    • 9/11
    • Film Analysis
    • Apocopypto
    • Slumdog Millionaire
    • Night of the Living Dead
    • The New World
    • Science Fiction >
      • We Are Not Alone
    • Man Alone - Literary Conflicts in Film
    • Dystopia
    • Hollywood Musicals
    • Crime
    • The American Western & Expanding West
    • Oh Brother Where Art Thou?
    • Let's Be Real
    • Parkland
    • The Patriot
    • Glory
    • Big Fish
    • Special Effects
    • Frame of Mind
  • Journalism & Digital Media
    • Journalism for Broadcast & New Media
    • Function & History of Journalism
    • The First Amendment
    • Feature Writing
    • Opinion Writing
    • Social Media
    • Digital Magazine
    • Audio & Radio Reporting
    • PBS Student Resource Labs
  • Media Resources
  • About
  • Safety and Procedures
  • Video Production 3
  • Media 2 Resource Page
  • End of Year Mini Projects
  • Home
  • Media One
    • What is Media? & History of Media
    • Communications Theory
    • Copyright and Fair Use
    • Shots, Scenes &Sequences
    • Two Column Script
    • Canva Media Projects
    • Speech & Vocal Techniques
    • Art of the Question -Legends Alive
    • Legends Alive Project
    • Adobe Premiere >
      • Audio Recording & Editing
    • Narrative Video
    • Video Story Telling
    • Vintage Video Project >
      • Blues, Soul and Gospel
      • Classical Music
      • Hip Hop & Rap
    • Micro Documentary
    • Hawk Tawk Intro Video #1
    • Podcasting 101
    • Lighting
    • Public Service Announcement
    • Stop Motion & Animation
    • Reporter for a Week
    • Advertising >
      • AGENCY - Adv Simulation
      • Advertising Resource Page
  • Web-App Media
  • Film History & Genre Study
    • Why Study Film?
    • 9/11
    • Film Analysis
    • Apocopypto
    • Slumdog Millionaire
    • Night of the Living Dead
    • The New World
    • Science Fiction >
      • We Are Not Alone
    • Man Alone - Literary Conflicts in Film
    • Dystopia
    • Hollywood Musicals
    • Crime
    • The American Western & Expanding West
    • Oh Brother Where Art Thou?
    • Let's Be Real
    • Parkland
    • The Patriot
    • Glory
    • Big Fish
    • Special Effects
    • Frame of Mind
  • Journalism & Digital Media
    • Journalism for Broadcast & New Media
    • Function & History of Journalism
    • The First Amendment
    • Feature Writing
    • Opinion Writing
    • Social Media
    • Digital Magazine
    • Audio & Radio Reporting
    • PBS Student Resource Labs
  • Media Resources
  • About
  • Safety and Procedures
  • Video Production 3
  • Media 2 Resource Page
  • End of Year Mini Projects